Articles by Jenna Upchurch
Top Dealers Share Winning Strategies for Dealership Challenges
Dealership of the Year alumni share their operational best practices.
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Becoming a Single Brand Location
How RocPit Equipment became Maschio Gaspardo's first mono-brand, full-line dealership in North America.
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How Top Dealers are Reinventing Their Management Structures
Dealership of the Year alumni share their operational best practices.
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How United Ag & Turf Built a Unified Brand Identity
Through strategic marketing initiatives, Rebecca Conway successfully created a cohesive brand profile for over 50 locations.
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Top Articles
- How Private Equity Values Equipment Dealerships: What Every Dealer Should Know [Webinar]
- Don Landoll: Farm Equipment Industry Loses a True Industry Great
- Farm Equipment's Best of the Web: October 30, 2026
- Top Dealers Share Winning Strategies for Dealership Challenges
- LEMKEN Strengthens Its Sales Organization and Restructures Its Management Board
Current Issue
Farm Equipment
Reality Check Tech Shortage Goes Beyond Attracting Students
Efficiency: No Longer Optional
The Technician Shortage Begins Before the Job Opening
How This Grain Rally Might Affect Tractor Sales
Must Read Free Eguides
Download these helpful knowledge building tools
- Ag Equipment Intelligence Book of Data Points (4th Edition)
- Boots on the Ground (2025)
- Ag Equipment Intelligence Book of Lists (4th Edition)
- Ag Equipment Intelligence Book of Data Points (3rd Edition)
Farm Equipment Videos
FTC, USDA Launch Public Inquiry on Ag Equipment Manufacturing & Distribution
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at the FTC and USDA’s announcement that they are seeking public comment on farm equipment manufacturing and distribution practices.
Top Directory Listings
A&I Products
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.