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Sierra Wolff

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Special Report: Growing the Workforce

The Processes & Challenges of Hiring International Ag Technicians

Brent Bazin, corporate service manager at Young’s Equipment, shared the dealership’s history with international recruitment and why they see it as a valuable option when looking for new employees.
By Sierra Wolff posted on May 14, 2019 | Posted in Best Practices
A talented technician cannot be found overnight. When there are not enough near your dealership looking for work, you need to come up with a new strategy to bring in a good technician.
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Precision Farming Dealer Summit 2019 Recap

Mastering Your Market with Customized Precision Problem-Solving

Customers are attracted to a product or service that has value to them. The best way that dealers can show that value is through providing personalized solutions to the customers.
By Sierra Wolff posted on March 13, 2019 | Posted in Precision Ag Sales & Service
In 2014, the Hale Group conducted research for Iowa, including a lot of information on row-crop agriculture. In a survey of 400 Iowa farmers, one question stood out to dealers: Who do you go to when you want to learn about new products and services?
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Why Your Dealership Should be a Solution Provider and How to Become One

CEO of Erb Equipment, Carrie Roider, discusses why it is important for dealerships to be solution providers and how to be proactive with customers.
By Sierra Wolff posted on February 8, 2019 | Posted in Best Practices
Within agriculture and construction, the equipment used can be very different from one another. Carrie Roider, CEO of Erb Equipment, an 8-store John Deere construction equipment dealer, notes this early on in her presentation during the Western Equipment Dealers Assn. (WEDA) International Dealers Conference in Scottsdale Ariz. What Roider points out is that regardless of the type of equipment in a dealership, all dealers have the same goal: driving sales, uniting the dealership and satisfying the customer.
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Why it’s Important to Keep Employees Energized and 10 Ideas to Accomplish It

Owen Palm, CEO of 21st Century Equipment, discussed the importance of keeping employees energized and how he does that in the second part of a leadership development series.
By Sierra Wolff posted on February 5, 2019 | Posted in Best Practices
Keeping your employees energized is an important part of running your dealership. Having energized employees increases productivity, improves retention and results in lower absenteeism. It also is important in improving ROI and creating higher customer satisfaction.
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Dealers’ Perspective

How to Handle Mainline and Shortline Manufacturers

Dealers discuss how they juggle their mainline and shortline manufacturers and their process in partnering with a shortline manufacturer.
By Sierra Wolff posted on February 5, 2019 | Posted in Best Practices, Manufacturer & Dealer Issues
For shortline manufacturers, understanding how dealers work with them and what a dealer is looking for when taking on a shortline is an important part of how they run their business. Manufacturers got the opportunity to ask these questions during a dealer panel at the 2018 Farm Equipment Manufacturers Assn. (FEMA) Marketing & Distribution Convention in Minneapolis.
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Farm Equipment Videos

Analysts Comment on CNHI CEO's Departure

Analysts Comment on CNHI CEO's Departure

In this episode of On the Record, brought to you by Weasler Engineering, we look at some analyst comments on Scott Wine's departure from CNH Industrial. In the Technology Corner, Noah Newman talks to Pessl Instruments' CEO about the recent investment it received from Lindsay Corp. Also in this episode, dealers and farmers chime in on brand loyalty, air seeder sales forecasts and layoffs at the Racine, Wis., Case IH plant.
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Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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