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Mike Lessiter

Mike Lessiter

A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.

Contact: mlessiter@lessitermedia.com

Articles

ARTICLES

Lessiter
To the Point

2020 Challenges Require Steadfast Commitment

By Mike Lessiter posted on March 23, 2020 | Posted in Best Practices
There are things within our control in this business (effort, commitment and focus to name a few), and many things that are not. If we needed any reminders, we’ve found them recently: trade wars, the Covid-19 pandemic, falling stock and commodity prices, including trading halts. And then there’s the familiar yet always unpredictable face of Mother Nature.
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Lessiter
To the Point

2020 Challenges Require Steadfast Commitment

By Mike Lessiter posted on March 16, 2020 | Posted in Best Practices
There are things within our control in this business (effort, commitment and focus to name a few), and many things that are not. If we’ve needed any reminders, we’ve found them recently: trade wars, Covid-19 pandemic, and falling stock and commodity prices, including two trade halts. And then there’s the familiar yet always unpredictable face of Mother Nature.
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Sage Wisdom from A Dealership Lifer

Ross Morgan, manager of special projects for H&R Agri-Power, shares how his nearly 60 years in the farm equipment dealership business have helped shape the Case IH dealership group’s success as it’s expanded.
By Mike Lessiter posted on March 6, 2020 | Posted in Best Practices
Ross Morgan, a farm equipment dealership lifer, is a face you’ll still see at many industry events, including dealer association meetings and the Dealership Minds Summits.
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