Mike Lessiter

Mike Lessiter

A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

Lessiter
To the Point

Unprecedented Times, These Are …

As most of you know, our company also publishes No-Till Farmer (NTF), now in its 50th year (my dad, Frank, has personally edited each edition since 1972). With NTF’s half-century milestone and the 60th anniversary of the first commercial no-till plots in Kentucky in 2022, we’ve been preparing a museum display to bring to Louisville for the 30th National No-Tillage Conference (NNTC) in January.


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Mike Houghtaling P&C Ag Solutions

P&C Ag’s 6 Stages of Adoption for Autonomous Farming Vehicles

Independent dealer shares steps in go-to-market strategy for autonomous farm equipment.

Mike Houghtaling, president and founder of P&C Ag Solutions in Reese, Mich., views adoption of autonomy in six stages. Each stage represents an opportunity for the independent retailer to demonstrate the reliability and necessity for new precision agriculture equipment.


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Dealer Survey Planter Order Deliveries
Updated Report

Survey Shows Year-End Reality for Farmers, Dealers

A survey of farmers & dealers, closed on November 17, reveals a window into what the next 6 weeks will look like as farmers exit the field, meet with their accountants and make year-end purchases.

In this most unusual year of high farm incomes, rising inputs and scarce supply of nearly everything, Farm Equipment and Ag Equipment Intelligence conducted a 48-hour survey from November 15-17 on the year-end situation, which drew 257 growers and 80 dealers.


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M-21-planter-built-in-1954.jpg

The No-Till Planter Race: Did IH Get There Before A-C?

International Harvester appears to have been the first to come to market with a no-till concept planter — 13 years before Allis-Chalmers’ model found commercial success in 1966. But IH exited production just 2 years later after only 23 shipments.
As our staff was delving into research for the “Timeline of No-Till History," ​the No-Till Museum we’ll be bringing to the National No-Tillage Conference in Louisville, and an all-new history series planned in 2022 to mark the “triple crown” of no-till milestones, we discovered some mystery over the first no-till planter. And it’s the kind of discovery that’s sure to fuel additional debates.
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Lessiter
To the Point

Rounding the Corner to 2021

Just within the last few weeks, there’s been plenty to keep one’s attention, both in and outside of the farm economy. For a while up until the first debate, even the presidential election seemed to be fighting for attention. Here’s just a few things we’ve been watching as we put together the final edition of 2020.
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Mike L's headshot for social media
To the Point

Are We Commoditizing Ourselves?

“They’ll know more about the products than I can anyway,” he said. Yet without opportunity to contribute to decisions, it also increases the likelihood that your transaction will become “commoditized.”
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