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Lessiter
To the Point

Another Major Line No Longer Mere Talk

By Mike Lessiter posted on June 11, 2016 | Posted in Manufacturer & Dealer Issues
To complement this SHOWCASE’s report on what happens after the ink dries on a dealer acquisition (Dealer Acquisitions Report), I’d been exploring the major lines’ resources, checklists and protocols to help dealers integrate newly acquired stores. With the exception of John Deere (declined to participate), the majors supported the topic and cooperated with materials.
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Lessiter

To The Point: Another Major Line No Longer Mere Talk

By Mike Lessiter posted on June 11, 2016 | Posted in Manufacturer & Dealer Issues
To complement this SHOWCASE’s report on what happens after the ink dries on a dealer acquisition (Dealer Acquisitions Report), I’d been exploring the major lines’ resources, checklists and protocols to help dealers integrate newly acquired stores. With the exception of John Deere (declined to participate), the majors supported the topic and cooperated with materials. Their viewpoint seemed a fitting introduction for this month’s “To the Point” column.
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Washington Tractor Behind the Scenes

Create Brand Identity Through Storytelling

Recognizing emerging trends in consumer habits, Washington Tractor has supplemented traditional marketing with videos to reinforce the dealership’s brand.
By Kim Schmidt posted on April 6, 2016 | Posted in Best Practices, Manufacturer & Dealer Issues
Customers are getting hit with advertising messages from every angle — TV, radio, print, social media and even in their email. “People are being absolutely inundated with messaging. So you’ve got to be able to break through with something else,” says Tyler Musson, corporate marketing manager for Washington Tractor, a 12-store John Deere dealership in Washington state.
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Flaman shortlines
Sponsored Content: Success in Shortline Machinery

Traditional Dealerships Setting Up Separate Entities to Sell Shortline Equipment

By Dave Kanicki and Mike Lessiter posted on March 21, 2016 | Posted in Manufacturer & Dealer Issues, Niche Equipment Markets
A mainline dealer whose shortline business is critical to success sets up a separate location to quiet the major about the competitive attention at the primary location. The idea has also been talked about as a hedge move to protect a dealership whose contract or future transition of that contract could be questionable.
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Kanicki
From the Desk of Dave Kanicki

One State Down and 49 to Go

By Dave Kanicki posted on March 15, 2016 | Posted in Manufacturer & Dealer Issues
On March 4, the U.S. Supreme Court said they wouldn’t hear an application filed by several manufacturers that challenged the New Hampshire law that included farm equipment and other dealers under the state’s “Dealer Bill of Rights.” The bill, was passed in 2013, signed by the state’s governor and, after the manufacturers’ challenge, upheld by the New Hampshire Supreme Court.
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Analysts Comment on CNHI CEO's Departure

Analysts Comment on CNHI CEO's Departure

In this episode of On the Record, brought to you by Weasler Engineering, we look at some analyst comments on Scott Wine's departure from CNH Industrial. In the Technology Corner, Noah Newman talks to Pessl Instruments' CEO about the recent investment it received from Lindsay Corp. Also in this episode, dealers and farmers chime in on brand loyalty, air seeder sales forecasts and layoffs at the Racine, Wis., Case IH plant.
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