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On the Record

Nearly Two-Thirds of Farmers Identify as ‘Brand Loyal’

By Kim Schmidt posted on July 26, 2024 | Posted in Data & Forecasts
In this episode of On the Record, brought to you by Benzi America, we take a look at results of the 2024 Brand Loyalty study. In the Technology Corner, we examine how USDA’s use of ag data raises privacy concerns. Also in this episode, a look at the ag equipment companies that made the Industry Week U.S. 500 report and JP Morgan analysts say the rate of decline in the ag industry is expected to decrease.
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On the Record

Rising Interest Rates Now a Top Concern for Farmers

By Ben Thorpe posted on April 7, 2023 | Posted in Data & Forecasts
In this episode of On The Record, we examine the latest update to the Purdue Ag Economy Barometer, where rising interest rates became growers' number 1 reason to avoid large investments. In the Technology Corner, Noah Newman takes a look at one of John Deere's latest innovations: Furrow Vision. Also in this episode: USDA's prospective planting forecast for 2023, dealers' rising used combine inventories and a look at Buhler Industries' recently released annual report. This episode of On The Record is brought to you by Agrisolutions.
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