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2015 Dealership of the Year Video Series: Salem Farm Supply

Motivating Parts & Sales Through an Incentive Program

July 16, 2015 | Posted in Best Practices
Bill Martel, general manager of Salem Farm Supply (Salem, N.Y), and Carole Lewis, president of Salem Farm Supply, share ideas they've used as incentive programs for both the sales and parts departments. The incentive programs they've put in place have a variety of structures and timeframes.
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2015 Dealership of the Year Video Series: Salem Farm Supply

Marketing for a Dealership in a Remote Area

July 16, 2015 | Posted in Best Practices
Bill Martel, general manager of Salem Farm Supply (Salem, N.Y), and Carole Lewis, president of Salem Farm Supply, explains the challenges they face in getting in front of customers with marketing efforts in a remote geographical location.
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2015 Dealership of the Year Video Series: Salem Farm Supply

Developing a Manufacturer-Approved Succession Plan

July 16, 2015 | Posted in Dealer Succession
Bill Martel, general manager of Salem Farm Supply (Salem, N.Y.), and Carole Lewis, president of Salem Farm Supply, talk about the importance of communicating with your manufacturer and getting approval on your succession plan.
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2015 Dealership of the Year Video Series: Salem Farm Supply

Dealing with Death at the Ownership Level

July 16, 2015 | Posted in Best Practices, Operations & Finance
In 2012, Philip Lewis, the owner of Salem Farm Supply (Salem, N.Y), passed away. His daughter, Carole, had been working full time at the dealership for about a year. At the time of his passing, there wasn't a succession plan in place to dictate the future of the company. In this video, Carole, now president of Salem Farm Supply, shares the challenges they faced as they not only dealt with the loss of a loved one, but also had to work to resign manufacturer agreements with their suppliers.
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2015 Dealership of the Year Video Series: Salem Farm Supply

Benefits of Making Sales a Salaried Position

July 16, 2015 | Posted in Department Management
Bill Martel, general manager of Salem Farm Supply (Salem, N.Y), and Carole Lewis, president of Salem Farm Supply, explains the dealership's compensation package for the sales team. The entire team has been salaried for a long time and they've found it encourages the team to work together to get the job done.
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