Ag industry consultant, John Schmeiser, tackles brand purity in his latest op-ed. "On paper, these purity policies may look like brand management. In reality, they limit choice, drive up costs, and undermine the independence of both dealers and their customers. Dealer purity is not good for the end user, and it is not good for the long-term health of the farm equipment industry."

This Week's Lineup:

• EPA Rollback Explained: Why Tier IV Diesel Standards Aren’t Changing (Yet)
• The Importance of Taking a Step Back to See What’s Holding You Back
• Do Your Techs Understand the Expectations You are Setting?
• A 10 Minute Lesson in Customer Experience
• Back to School Season

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