KIOTI Tractor has named Rick Snyder as the vice president of sales and marketing. With over 30 years of sales experience, Snyder leads the North American sales and marketing efforts for the Daedong-USA Inc. KIOTI Tractor Division.
Snyder has worked in both local and global roles in the past, driving business strategies in the highly competitive agricultural and food industries. Snyder will step into his role to oversee sales initiatives and product marketing to continue KIOTI’s legacy as a leader in the tractor industry.
“Rick joins us with a stellar blend of vision, sales leadership and marketing expertise that makes him an asset to KIOTI,” said Peter Dong-Kyun Kim, chief executive officer of Daedong-USA Inc. KIOTI Tractor Division. “His deep industry knowledge will bring new insight to our sales and marketing team and will help identify and fulfill our customers’ needs.”
Previously, Snyder worked for Agricredit Acceptance LLC, a subsidiary of RaboBank, which provides financial services for stakeholders in the agricultural, food production and golf and turf industries. Snyder held several key positions, from vice president of sales in the Americas to the vice president on global sales development, in which he increased profitability and growth over the departments he led.
About KIOTI Tractor
Headquartered in Wendell, N.C., KIOTI Tractor is a market-driven company that has been supplying more than 30 tractor models in the 22-90 horsepower range to the US and Canadian markets for over 25 years. Building on the company’s core product line, KIOTI has recently expanded their offerings to include the MECHRON® 2200 UTV, The Ultimate Transport Vehicle™, and the CS2410 subcompact tractor, as well as a full host of implements and attachments. For more information on KIOTI or KIOTI products please visit your authorized KIOTI Tractor dealer, call 877-465-4684 or visit www.KIOTI.com.