HOUSTON, Tex., June 26 , 2013 — Mahindra USA was recognized with a platinum Remi Award at the 46th Annual WorldFest in Houston, Texas, for one of its “Customers” series television commercials, Janeth’s Testimonial, featuring Mahindra owner Janeth Tomlin.
The commercial was created by award-winning advertising agency, Richards/Carlberg, and produced by Locke Bryan Productions, both based in Houston. WorldFest is one of the most established international film and video festivals in the world.
Janeth, and her husband Tom, long-time Mahindra customers, are the proud owners of three Mahindra tractors and enthusiastic supporters of the company. They are sold on the ease of use, reliability, low maintenance and power of the Mahindra tractor line.
Editor's Note: Janeth Tomlin and her husband Tom were profiled in our sister publication's (Rural Lifestyle Dealer's) Fall 2012 issue. (Read story)
“We are pleased to be recognized by WorldFest for this television commercial featuring a Mahindra tractor owner. It is a great validation of our customer first strategy that includes helping tractor owners connect to the land they love and do their work with assurance, pride and passion,” said Cleo Franklin, Mahindra USA’s Vice-President, Marketing and Strategic Planning. “Our industry-leading 97 percent customer satisfaction and 98 percent customer loyalty ratings are a testament to the strength of our dealer and customer relationships and the reason Mahindra is the fastest growing tractor company in North America.”
Mahindra recently launched its new North American national media campaign with a new twist on an old favorite; the “Giving The Competition A Lift” commercial showcases the superior performance of Mahindra tractors. The commercials demonstrate the power of the Mahindra tractor with Mahindra customer Janeth Tomlin at the wheel again. Also featured in the commercial is retired Air Force Sergeant and Mahindra owner, Shaun Meadows. Click here to view the new Mahindra “Lift” television commercial.
“It is a pleasure working with strong, growing brands like Mahindra USA that allow us the creative freedom to find new and innovative ways to showcase their products’ strengths with real Mahindra tractor owners representing the brand,” said hall of fame advertising executive, Chuck Carlberg, Principal, Richards/Carlberg. “We greatly enjoy our long partnership with Mahindra and working with their leadership team to support strengthening the Mahindra brand in North America as they Rise to the next level.”
Mahindra became the number one selling tractor brand in the world in 2010. Mahindra is the only tractor manufacturer in the world to win both the Deming Application Prize and the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.