The “Mahindra Pride 1st Responders Appreciation Program,” launched today by Mahindra USA, is the first program to honor the work of First Responders throughout North America. Whether responding to a large-scale disaster or a single individual, these are the people we turn to in times of need and Mahindra USA, the world’s number one selling tractor brand based on volume, offers its thanks with a $200 rebate on the purchase of a Mahindra tractor and implement.

Mahindra 1st responders

“First Responders take responsibility for the safety and well-being of the people in each of their communities, often at great personal risk. We want to let them know that we recognize the sacrifices they make and appreciate them every day,” said Cleo Franklin, Mahindra USA’s Vice President of Marketing and Strategic Planning.

“During times of natural disaster, Mahindra and its active dealer network work side-by-side with First Responders in the clean up and rebuilding process. While assisting with the recovery efforts in times of crisis, such as Hurricane Sandy, we have gained great respect for these special people and we say thank you.”

The “Mahindra Pride 1st Responders Appreciation Program” is available through December 31, 2014, at any Mahindra dealer in the United States and Canada.  The $200 rebate is available to all active duty or retired law enforcement, firefighter or EMT personnel at the Federal, State or Local level. To learn more about the “Mahindra 1st Responders Appreciation Program,” please visit