BROOKFIELD, Wis. — Farm Equipment is proud to announce it has received two Upper Midwest Regional Azbee awards from the American Society of Business Publication Editors (ASBPE).

In the Technical Article category, the magazine received a Gold Award for “Ag Prepares for Electric-Powered Future,” which appeared in the June 2022 issue of Farm Equipment. This feature is also up for a national Azbee award in the same category.

In the Single Topic Coverage by a Team category, Farm Equipment editors were recognized with a Bronze Award for our coverage of the 2022 Dealership Minds Summit  — Next Level Service Management. The coverage appeared in the October/November 2022 issue.

“We’re proud of our entire Farm Equipment content team for this recognition by the national business press in delivering actionable information and knowledge for our business-to-business audiences,” says Frank Lessiter, Lessiter Media Founder and Editorial Chairman. “These achievements reinforce the purposeful work of our editors and their reporting on the changing dynamics in the agriculture industry. It’s a meaningful recognition of the unique content model we’ve instilled here over the last 42 years.”

The Azbees honor the best in business-to-business media, recognizing outstanding work by B2B, trade, association, and professional publications. One of the most competitive award programs for trade media, the Azbees highlight editorial, online, and design excellence within magazines, newsletters, social and digital media.

Awards are given both regionally and nationally in the All Content, Print, Online, and Design divisions and given nationally in Overall Excellence categories.


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