Matt Poeltler, Vice President of Marketing & Advertising for Precision Equipment (headquartered in Muscatine, Iowa), explains that effective marketing comes from truly listening to customers, not thinking you know what they want.
Farm Equipment's Shortline Legends Hall of Fame
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at the implications Deere's settlement with the FTC has on the broader industry.
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
