Joel Turrubiates, integrated solutions manager for Kern Machinery in Bakersfield, Calif., explains the dealerships efforts to incorporate the precision tools John Deere already offers into operations with permanent crops. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.

The rental program at Kern Machinery puts precision products in the hands of some farmers new to some of the technologies. Joel Turrubiates, integrated solutions manager for Kern Machinery in Bakersfield, Calif., talks about the program and how it has helped increase precision equipment sales. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.

Farmers in California have been looking for help from technological advances to mitigate the impacts of drought conditions. Joel Turrubiates, integrated solutions manager for Kern Machinery in Bakersfield, Calif., talks about the Field Connect solutions that some farmers have found value in. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.

In today's newscast, we look what dealers can do when manufacturers push for purity, what the conflict between Russian and Ukraine could mean for North American equipment sales, the impact high milk prices will have on equipment sales, a shift from aftermarket to OEM sales for precision equipment and the latest financial results from dealer groups Rocky Mountain and Cervus Equipment.

Tractor Central, the John Deere dealer in the Chippewa Valley, specializes in providing high-technology precision equipment to help farmers manage their operations. Now, thanks to a first-ever agreement of its kind involving John Deere, CVTC students in those classes will have use of some of the top-of-the-line John Deere field equipment, provided by Tractor Central.

Sigourney Tractor & Implement signed documents today to complete the acquisition of Precision Equipment. This acquisition creates a new company, Sinclair Tractor, with 11 John Deere dealerships across southeast Iowa, serving customers in Iowa, Missouri and Illinois.

Following the successful launch of its innovative “Dealership Minds” series last year, Farm Equipment has released the second installment with its February 2012 issue.

Kevin Bland, Durant, Iowa Location Manager for Precision Equipment (headquartered in Muscatine, Iowa), explains how the various location managers work together with each other to be the most productive they can be.

Kevin Bland, Durant, Iowa Location Manager for Precision Equipment (headquartered in Muscatine, Iowa), talks about the tools he uses to evaluate performance - both for employees and for himself.

Kevin Bland, Durant, Iowa Location Manager for Precision Equipment (headquartered in Muscatine, Iowa), discusses why he puts so much of his attention on the customer and what that means for his location.