Rejesh Joshi has been named AGCO’s new director of rural lifestyle marketing for tractors under 100 horsepower. Rajesh replaces Steve Gorsuch, who is now director of national accounts.
Rajesh joined AGCO with extensive commercial products marketing experience. He spent many years with MTD Products Inc., most recently as vice president sales & marketing for their commercial and independent retail division.
In this role, he was responsible for the complete sales and marketing of the Cub Cadet Commercial-branded products, where he was a key player in the negotiation and setup of the Cub Cadet/Yanmar-branded compact tractor line. In previous roles at MTD he managed product development and demand management. He was also general manager of the Cub Cadet plant in Brownsville, Tenn.
Rajesh will be tasked with defining North America’s product needs and opportunities for rural lifestyle tractors under 100 horsepower. He will be relocating with his wife, Shalini, and 2 children to the Duluth, Ga., area in the near future.