Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web:
- Building the Next Generation of Technicians
- Industry Leaders Gather for Historic Executive Summit
- Merger Between Deere Dealers Called Off
- Putting See & Spray 2.0 to the Test
- Analyzing the State of Ag Retail in 2026
Building the Next Generation of Technicians
Steve Hayes, technical service specialist for Indiana and Ohio Case IH dealer Bane-Welker, shares insights from his journey in the business and how his experience shapes the way he trains the next generation of technicians through the Technician Apprentice Program.
Industry Leaders Gather for Historic Executive Summit
The first-ever AEI Executive Summit took place in Chicago earlier this month. Attendees from dealerships and manufacturers represented $33.2 billion in annual revenues, and the livelihoods of more than 24,000. Lessiter Media president Mike Lessiter shares more perspective on the historic event in this LinkedIn post.
Merger Between Deere Dealers Called Off
The merger of Manitoba’s two largest John Deere dealers has been called off, according to this RealAgriculture report. Greenvalley Equipment and Enns Brothers announced a plan to join forces in January, but the arrangement has been cancelled as the two companies encountered considerable roadblocks and delays by the Competition Bureau.
Putting See & Spray 2.0 to the Test
Precision ag experts Mike Wemhoff and Hayden Fox from 26-store John Deere dealer 21st Century Equipment check in from a live See & Spray sugar beets demo to break down the Gen 2 system and discuss some of the key upgrades.
Analyzing the State of Ag Retail in 2026
In this episode of CropLife Retail Week, Mike Twining, Vice President of Innovation at Willard Agri-Service, analyzes the state of ag retail in 2026. From the staggering pace of AI adoption to the shift toward soil biologicals, Twining shares why the industry must ditch boring PowerPoint presentations and master the art of storytelling.
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