The 12-part 2025 Farm Equipment Dealership of the Year video series featuring Mazergroup is sponsored by the 2026 AED Summit. Mazergroup was selected as the More than $100 Million Dealership Winner while Lowe & Young was selected as the Less than $100 Million Dealership Winner.
At 18 stores, Mazergroup is the largest New Holland dealership group in North America. But its size alone isn’t what sets it apart or what caught the eyes of the Dealership of the Year judges.
It’s the Brandon, Man.-based dealership’s focus on operational excellence, customer experience and employee development that earned the group Farm Equipment’s 2025 Dealership of the Year honors.
The Dealership of the Year video series is brought
to you by Associated Equipment Distributors.
Associated Equipment Distributors (AED) serves as a valuable resource for machinery dealers around the globe. We’re dedicated to supporting the equipment market by helping businesses make connections and stay up to date on the latest industry news.
Learn more at aednet.org/
Bob Mazer Reflects on Building the Modern MazergroupWatch Video |
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The Unsung Skill of Talent Acquisition |
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The Beginning of Modern Mazergroup |
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‘Meet and Greet’ Helps Improve Mazergroup Hiring Process |
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Mazergroup Puts Focus on Employee Feedback with Surveys |
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Mazergroup Leadership Development Program Creates Bench Strength |
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Creating Targets Based on Market Data & Trends |
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Meeting Zero 365 Inventory Goals |
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Mazergroup Works Hand-in-Hand with OEM Product Development |
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Parts Carry Out Service Embodies the Mazergroup Way |
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Shifting Parts Department Culture Improves Communication with the Service Team |
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Secret Shoppers Help Mazergroup Improve Customer Experience |
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