Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web:
- Study: Relationship with Ag Dealers Remains Important to Farmers
- 6 Big Innovations from AGRITECHNICA
- Recharge Your Prospect Funnel by Going from ABC to ABP
- Product Video of the Week: Faresin Launches Electric Self-Propelled Mixer Wagon
- ‘Pick Your Hard’
Study: Relationship with Ag Dealers Remains Important to Farmers
This podcast from Brownfield highlights a new study from Purdue University shows that farmers value relationships with their ag equipment dealers as they continue to build out their operations.
6 Big Innovations from AGRITECHNICA
AGRITECHNICA 2025 wrapped up in Hanover, Germany last week. Precision ag expert John Fulton made the trip from the Ohio State Univ. and shared a few of his top innovations from the show. We’re looking forward to having John take the stage at the upcoming Precision Farming Dealer Summit, January 5-6 in St. Louis!
Recharge Your Prospect Funnel by Going from ABC to ABP
In this article sales consultant Greg Martinelli explains why the classic “Always be closing” from Glengarry Glen Ross isn’t always a fit in this industry. “True, but not a practical approach in ag sales, as we work in long-term selling relationships that require a consultative approach. ABC will work for some, but mostly, it will get you kicked off the farm or out of the buyer’s office,” he writes.
Product Video of the Week: Faresin Launches Electric Self-Propelled Mixer Wagon
Enrico Frasson, export area manager for Faresin, showcases the company’s Leader PF2 Full Electric mixer wagon at AGRITECHNICA 2025 and explains why it could be a game-changer for farmers.
‘Pick Your Hard’
Hard things are worth doing when the impact is real. Build a team that helps make the journey meaningful and the mission unstoppable.
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