In celebration of Farm Equipment’s 55th anniversary, Farm Equipment and the North American Equipment Dealers Assn. (NAEDA) teamed up to donate $5,500 to the Equipment Dealers Foundation (EDF). 

Farm Equipment donated a portion of the proceeds from the advertising sales of its October/November issue, which featured an in-depth history on the farm equipment industry as well as the history of the publication. 

Since its inception in 1988, EDF has been focused on education within the equipment industry, particularly in the promotion of the service technician within dealerships. Up until 2017, that meant providing scholarships to current and prospective dealership employees to attend technical training to further their skills and career. Now, in addition to the scholarship program, EDF works with the Curriculum for Agriculture Science Education (CASE) program to provide partial scholarships to teachers that enables them to bring mechanical education back to their classrooms. In this way we are able to reach hundreds, if not thousands of students each year.


Farm Equipment presents the North American Equipment Dealers Assn. with a donation to the Equipment Dealers Foundation. From left to right, Steve Beyer, Lessiter Media Director of Sales, Gary Manke, Sr. VP of Manufacturer Relations with NAEDA, Eric Reuterskiold, CEO of Johnson Tractor and Mike Lessiter, Editor/Publisher of Farm Equipment and President of Lessiter Media.

Farm Equipment Editor/Publisher Mike Lessiter and Sales Director Steve Beyer presented the donation to Gary Manke, Sr. VP of Manufacturer Relations with NAEDA, and Eric Reuterskiold, CEO of Johnson Tractor, during the 2023 Fundraising Clay Shoot in Johnson Creek, Wis., on Oct. 6. 

“Thank you for your contribution to the scholarship fund, we need all the tools available to get students into our industry and show them what a great field the farm equipment industry is,” said Reuterskiold.

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