In this week’s episode, I’m joined by brothers Ron and Don Parks from 1st Choice Farm & Lawn, a 4-store Kubota dealership based in Tennessee.
“That's something that we have to prove to our customers that, yes, we can handle your needs as good as the other major brands. And I, and I think we're proving that uh, day in and day out, and that's one reason that we're seeing the growth that we are, is because of that personal interest in making sure these guys are getting what they need to be profitable in their businesses.”
Ron Parks on building customer relationships and competing with the other major lines and larger dealership groups.
The brothers took over ownership of the dealership Ron had been working at in 2012 when they were 25, along with financial partners Roger and David Williams. In the last 8 years, they’ve added 2 locations and are building their 5th location outside of Memphis.
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