Dave Gibson, wholesale division manager for H&R Agri-Power, a 17-store Case IH dealer, talks about his appraisal process when it comes to used equipment. Gibson begins his process as he drives up the farm lane, taking note of small details on the property that could give him a clue about the state of the machinery.
This interview is part of the Dealership Minds Video Series brought to you by Laforge.
Creating a Reputation that Sells Equipment
Years with Organization: 9
Role: “Our main goal is to always be the support: talking to people, researching equipment, trying to give sound advice. We go out in the field and evaluate machines. Our management group wants to know, if a trade-in comes in, what’s it going to bring if we took it to auction today? What is its wholesale value?”