Jeff Morgan, Western Regional Manager for H&R Agri-Power, a 17-store Case IH Dealer, discusses the uncertainty, the "agriculture language", the different cultures and the embraceful farming community, that a dealership will experience when expanding into a new territory.
This interview is part of the Dealership Minds Video Series brought to you by Laforge.
Measuring Sales Success Through Customer Satisfaction
Years with Organization: 34
Role: Overseeing and developing sales territory and training and coaching sales team