Jeff Morgan, Western Regional Manager for H&R Agri-Power, a 17-store Case IH Dealer, discusses the uncertainty, the "agriculture language", the different cultures and the embraceful farming community, that a dealership will experience when expanding into a new territory.


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This interview is part of the Dealership Minds Video Series brought to you by Laforge.

Jeff Morgan

Measuring Sales Success Through Customer Satisfaction

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Years with Organization: 34

Role: Overseeing and developing sales territory and training and coaching sales team

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