Jeff Morgan, Western Regional Manager for H&R Agri-Power, a 17-store Case IH Dealer, expresses the mutually beneficial relationship he has with his customer base. When the farmer invests in his dealership, the dealership invests in the farmer. A face-to-face relationship demonstrates the sincerity of the investment in the customer.
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This interview is part of the Dealership Minds Video Series brought to you by Laforge.
Measuring Sales Success Through Customer Satisfaction
Years with Organization: 34
Role: Overseeing and developing sales territory and training and coaching sales team
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