Jeff Morgan, Western Regional Manager for H&R Agri-Power, a 17-store Case IH Dealer, expresses the mutually beneficial relationship he has with his customer base. When the farmer invests in his dealership, the dealership invests in the farmer. A face-to-face relationship demonstrates the sincerity of the investment in the customer.


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This interview is part of the Dealership Minds Video Series brought to you by Laforge.

Jeff Morgan

Measuring Sales Success Through Customer Satisfaction

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Years with Organization: 34

Role: Overseeing and developing sales territory and training and coaching sales team

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