Dealership Minds 2020: H&R Agri-Power
www.farm-equipment.com/articles/17930-how-does-a-farm-equipment-dealership-communicate-value-to-its-customers
How Does a Farm Equipment Dealership Communicate Value to its Customers?
February 15, 2020
Jeff Morgan, Western Regional Manager for H&R Agri-Power, a 17-store Case IH Dealer, expresses the mutually beneficial relationship he has with his customer base. When the farmer invests in his dealership, the dealership invests in the farmer. A face-to-face relationship demonstrates the sincerity of the investment in the customer.
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This interview is part of the Dealership Minds Video Series brought to you by Laforge.
Jeff Morgan
Measuring Sales Success Through Customer Satisfaction
Years with Organization: 34
Role: Overseeing and developing sales territory and training and coaching sales team