Jeff Morgan, Western Regional Manager for H&R Agri-Power, a 17-store Case IH Dealer, says leading by example has proven to be the most profitable leadership tactic for his team and the customer experience.


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This interview is part of the Dealership Minds Video Series brought to you by Laforge.

Jeff Morgan

Measuring Sales Success Through Customer Satisfaction

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Years with Organization: 34

Role: Overseeing and developing sales territory and training and coaching sales team

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