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Years with Organization: 15

Quotable: Darrin says this new approach to sales evolved as commodity prices dropped and farmers were more cautious about equipment purchases. This provided an opportunity to expand the traditional role of equipment sales. “A field marketer is somebody who is an integral part of somebody’s operation, kind of like an unpaid employee of the farm. It’s less about selling and more about the relationship.” 

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Being Part of a Farmer’s Operation

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