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When the Case IH dealership in Urbana, Ohio, fell into some financial and legal trouble and ultimately went out of business in 2003, farmers and the former employees were left without a local dealership. The community pulled together though and despite a number of roadblocks along the way formed Farmers Equipment, bringing a Case IH dealership back to the area in 2004. 

Todd Channell, general manager, sat down to talk during the United Equipment Dealers Assn. Annual Convention. He shared the inspiring story of how he and the rest of the community pulled together and found a way to build a dealership.

“I stood up at one of those meetings and said, ‘You know, there’s no guarantee this is going to work at all. We think we can make it work, and we need all of you to make it work.’ And we got it. The community got behind us,” Channell says about the early days of trying to pull the resources together to start the dealership.

Today the dealership, which has  92 community shareholders, has 3 locations in Urbana, Lakeview and Elida, Ohio. In addition to Case IH, the dealership carries Kubota, Salford, Reinke, Westfield, Remlinger, Unverferth, Scag, Exmark, Grasshopper, Land Pride and J&M equipment.

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HBS Systems

Farm Equipment's podcast series is brought to you by HBS Systems.

A trusted agriculture industry leader for 35 years, HBS Systems is constantly updating our cutting-edge equipment dealership software. Our powerful application offers fully integrated Inventory Management, Sales, Parts, Service, Rental, and Accounting features designed to streamline your entire business and maximize revenue. By automating and integrating complex processes, our software improves accuracy and efficiency in all departments, while providing real-time analytics from anywhere on any device, helping you deliver excellent customer service.  We’re humbled to have grown from serving 1 dealership to more than 1,500 agriculture and construction dealerships throughout the US and Canada.  Learn why your dealership should trust HBS Systems at

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Music: Josh Woodward - Golden Sunrise (Instrumental Version)

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