Attracting farm customers can provide an initial influx of precision profit for dealerships, but it’s the subsequent service that keeps farmers coming back to create a recurring source of revenue.

Featuring a speaker lineup that included 12 leading dealer groups representing more than $1.3 billion in annual revenue, the 4th Precision Farming Dealer Summit, held at the Downtown Marriott in Indianapolis, on Jan. 7-8, drew a sold out crowd of 171 precision farming professionals from more than 69 different dealerships across 26 states, as well as Canada and Australia.  

Emphasizing the theme Building Business Value with Recurring Revenue, Skip Klinefelter, owner of Linco-Precision in El Paso, Ill., noted during his opening general session that the success and survival of precision dealers will require continuous improvement at a rate set by the leading edge of competition, not by your own comfort zone.

While no dealership has perfected the model for effective, efficient recurring service revenue, the 14 speakers, 3 sets of roundtable discussions and dynamic networking opportunities at the 2 day conference, sought to candidly deliver actionable cornerstones for banking on billable support as a sustainable source of precision profit.

Takeaways ranged from the practical (hire smart, fire fast) to the theoretical (are all-inclusive annual precision plans the future?) and attendees extended their network of precision partnerships before heading home.

From the single-location independent retailer to the multi-store farm equipment dealer, the veteran precision ag manager to the newly hired specialist, the passion for precision farming was prevalent during each structured learning session and hallway conversations.

This is just a snapshot of the 2019 Summit’s unique, knowledge-sharing environment. 

Dealers Who Attended 2019 Precision Farming Dealer Summit

AC McCartney Equipment, Wataga, Ill. Linco-Precision LLC, El Paso, Ill.
Advantage Farm Equipment, London, Ont. Livingston Machinery, Chickasha, Okla.
Ag Info Tech, Fredericktown, Ohio Lone Star Agronomics, Abbott, Texas
Ag Technologies, Rochester, Ind. Martin Sullivan, Lexington, Ill.
Altorfer Ag Products, Clinton, Ill. McCullough Implement Company, Watseka, Ill.
Bane-Walker Equipment, Ladoga, Ind. Minnesota Ag Group, Plainview, Minn. 
Bene AG Electronics LLC, Naperville, Ill. Monroe Tractor, Henrietta, N.Y.
Binkley & Hurst, Lititz, Pa. Northern Plains Equipment, Minot, S.D.
Butler Machinery, Sioux Falls, S.D. Ohio CAT, Broadview Heights, Ohio
Castongia Tractor, Rensselaer, Ind. Pattison Agriculture, Swift Current, Sask. 
Cervus Equipment, Stettler, Alta. Precision Agri Services Inc., Minister, Ohio
Crystal Valley, Lake Crystal, Minn.  Precision Seeding Solutions, Premer NSW, Australia
DKF Mapping LLC, Patoka, Ind. RDO Equipment Co., Moorhead, Minn.
EIS Implement Inc., Two Rivers, Wis. Redhead Equipment, Regina, Sask.
Evans Ranch, Little River, Texas Redline Equipment, Archbold, Ohio
Everglades Equipment Group, Belle Glade, Fla. Reynolds Farm Equipment, Mooresville, Ind.
Fennig Equipment, Coldwater, Ohio Riesterer & Schnell Inc, Pulaski, Wis.
Full Field Ag, Seward, Neb. Ritchie Implement, Cobb, Wis.
Greenway Equipment, Weiner, Ark.  Roberts Farm Equipment, Mount Forest, Ont.
Grosshans Inc, Central City, Neb. Rocky Mountain Equipment, Rock View County, Alta. 
>H&R Agri-Power, Brownsville, Tenn. SDG Precision Ag Services, New Era, Mich.
Haley Equipment Inc., Carroll, Iowa< Stotz Equipment, Casa Grande, Ariz.
Hanlon Ag Centre Ltd., Lethbridge, Alta. Swiderski Equipment Inc., Mosinee, Wis.
Haug Implement, Willmar, Minn. Titan Machinery, West Fargo, N.D.
Heartland Tractor, Harrisonville, Mo. Town and Country Implement, Rock Valley, Iowa
Heritage Cooperative, Upper Sandusky, Ohio TriGreen Equipment, Leighton, Ala.
Holland & Sons Inc., Dixon, Ill. Van Horn Inc., Cerro Gordo, Ill.
HTS Ag, Harlan, Iowa Vantage South, Clarksdale, Miss.
Hurst Farm Supply, Lorenzo, Texas Vetter Equipment Co., Storm Lake, Iowa
J & S Precision Ag Plus Inc., Richmond, Iowa Wellington Implement, Wellington, Ohio
Jenner Ag, Taylorville, Ill. Wright Implement LLC, Corydon, Ind.
Johnson Tractor, Janesville, Wis. Xperience Ag, St. Paul, Ind.
Koenig Equipment, Anna, Ohio Young’s Equipment Inc., Regina, Sask.
LandMark Implement Inc., Bloomington, Ill.  

March 2019 Issue Contents