March 2019

Table of Contents

Table of Contents

To the Point

Filling the Workforce Pipeline

By Kim Schmidt posted on February 25, 2019 | Posted in Best Practices, Department Management

Finding good, qualified employees is hard. We can lament about the problem all day, but what does that solve? Nothing. Rather than complain about, let’s start doing something.
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Precision Farming Dealer Summit 2019 Recap

Diverse Precision Minds Meet for Recurring Revenue Revelations

The 2019 Precision Farming Dealer Summit draws sold out crowd in January.

By Farm Equipment Staff posted on March 11, 2019 | Posted in Precision Ag Sales & Service

Attracting farm customers can provide an initial influx of precision profit for dealerships, but it’s the subsequent service that keeps farmers coming back to create a recurring source of revenue.
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Precision Farming Dealer Summit 2019 Recap

Improving Accountability & Culture within Your Precision Business

Learn from mistakes — and successes — to leverage internal transparency with employees and external trust with farm customers.

By Skip Klinefelter posted on March 11, 2019 | Posted in Precision Ag Sales & Service

Most issues within a precision business are caused by non-implementation of what you already know, and that’s why it’s important to have a checklist to print out, take home and check off, what you’ve done and to determine what you haven’t done.
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Precision Farming Dealer Summit 2019 Recap

Banking on Billable Service for Sustainable Precision Profit

Strong customer relationships – essential for sustainable growth in the farm equipment business – are especially critical for dealers looking to grow in the fast-paced precision farming business.

By Jennifer Reibel posted on March 12, 2019 | Posted in Precision Ag Sales & Service

There are profits to be made for dealers who sell and service the ever-changing mix of precision farming goods and services.
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Precision Farming Dealer Summit 2019 Recap

The Reality of Artificial Intelligence

By Dr. Scott Shearer posted on February 20, 2019 | Posted in Precision Ag Sales & Service

The technological advancements that will change the agriculture world are either in development or already being used in other industries. Dr. Scott Shearer talks about the work he and Ohio State University are doing and what that means for agriculture.
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Precision Farming Dealer Summit 2019 Recap

Add Depth Through Recruiting, Retention & Advancement

Once you find a precision farming technician with some potential, set a clear on-boarding plan and career path to increase the likelihood of retaining a long-term employee.

By Kim Schmidt posted on March 12, 2019 | Posted in Best Practices, Precision Ag Sales & Service

Finding good employees — and retaining them — is a challenge for all farm equipment dealership departments, but it is particularly challenging for the precision farming department where burnout rates are high.
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Precision Farming Dealer Summit 2019 Recap

Mastering Your Market with Customized Precision Problem-Solving

Customers are attracted to a product or service that has value to them. The best way that dealers can show that value is through providing personalized solutions to the customers.

By Sierra Wolff posted on March 13, 2019 | Posted in Precision Ag Sales & Service

In 2014, the Hale Group conducted research for Iowa, including a lot of information on row-crop agriculture. In a survey of 400 Iowa farmers, one question stood out to dealers: Who do you go to when you want to learn about new products and services?
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Ag Equipment Entrepreneurs

Krone: Four Generations of Family Leadership

CEO Bernard Krone says an entrepreneurial spirit, including a dealership business, helped the family-run manufacturer understand how to innovate and adapt to changing times.

By Mike Wiles posted on March 13, 2019 | Posted in Manufacturer & Dealer Issues, Manufacturer News

There likely aren’t too many family owned companies in the world that are successfully growing under the fourth generation.
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Farm Equipment Editors Share Top News Makers from National Farm Machinery Show

By Farm Equipment Staff posted on February 14, 2019 | Posted in Product Innovations & Introductions, Manufacturer News

Farm Equipment sent 7 staffers to the National Farm Machinery Show in Louisville this week. The show featured over 850 exhibitors, covering 27 acres of indoor space. Here’s the top developments editors found impacting the North American farm machinery market.
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Highlights from World Ag Expo

By Farm Equipment Staff posted on March 15, 2019 | Posted in Product Innovations & Introductions

In addition to traveling to National Farm Machinery Show, the Farm Equipment staff also headed out to Tulare, Calif., for the World Ag Expo.
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Leadership Lessons: Personal Values & 3 Simple Changes to Show Them

By George Russell posted on March 14, 2019 | Posted in Best Practices, Department Management

Values in an organization start at the top. As a leader in a dealership, your values and your personal character will be reflected in how your company operates, how it affects people, how its culture is defined and cultivated and ultimately its success.
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Ahead of the Curve: Chinese High-Tech Promises Challenge for Farm Machinery Makers

By Dan Crummett posted on March 15, 2019 | Posted in Precision Ag Sales & Service, Product Innovations & Introductions

Riding a wave of technology transfer from an aggressive space and internet program, the Chinese government is pushing for a domestic autonomous farm equipment industry by 2025.
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Ask the Expert

There’s No Easy Button for Used Equipment Valuations

February 8, 2019 | Posted in Used Equipment Remarketing

I have been working with used equipment for 12 years. During that time, I've considered many different ways to value equipment. I have looked at building calculators based on dealer price and then assumed an average sale price.
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Featured Articles

Featured Articles

Precision Farming Dealer Summit 2019 Recap

Diverse Precision Minds Meet for Recurring Revenue Revelations

The 2019 Precision Farming Dealer Summit draws sold out crowd in January.

By Farm Equipment Staff posted on March 11, 2019 | Posted in Precision Ag Sales & Service

Attracting farm customers can provide an initial influx of precision profit for dealerships, but it’s the subsequent service that keeps farmers coming back to create a recurring source of revenue.
Read More

Ag Equipment Entrepreneurs

Krone: Four Generations of Family Leadership

CEO Bernard Krone says an entrepreneurial spirit, including a dealership business, helped the family-run manufacturer understand how to innovate and adapt to changing times.

By Mike Wiles posted on March 13, 2019 | Posted in Manufacturer & Dealer Issues, Manufacturer News

There likely aren’t too many family owned companies in the world that are successfully growing under the fourth generation.
Read More

Farm Equipment Editors Share Top News Makers from National Farm Machinery Show

By Farm Equipment Staff posted on February 14, 2019 | Posted in Product Innovations & Introductions, Manufacturer News

Farm Equipment sent 7 staffers to the National Farm Machinery Show in Louisville this week. The show featured over 850 exhibitors, covering 27 acres of indoor space. Here’s the top developments editors found impacting the North American farm machinery market.
Read More
Online Extras

Online Extras

Online Extras: March 2019 Issue

March 15, 2019

Web-exclusive content for this issue includes: Get extended coverage of roundtable conversations from the 2019 Precision Farming Dealer Summit. Read more from Farm Equipment’s candid interview with Bernard Krone and other coverage. Listen to Farm Equipment’s newest podcast series, Our Dealer Story.
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