Lost in all of the news about Deere’s big push further into the precision farming segment with the acquisition of Monosem and Precision Planting has been the spate of acquisitions by Trimble. Last month, the company added to its precision base its plans to acquire the assets of Agri-Trend of Red Deer, Alta., Canada.
Agri-Trend operates a network of over 200 specialists throughout the U.S. and Canada, which includes over 110 independent coaches, who specialize in agronomy, precision farming, crop marketing and farm business management.
“Trimble’s acquisition of Agri-Trend is another step toward total farm management for the grower. Together with Connected Farm, we will provide growers and their trusted advisors with a combined offering that is unique in the marketplace today,” said Joe Denniston, vice president for Trimble’s Agriculture Division.
For more about the acquisition listen to our interview with Joe Denniston, click on the button below:
Dave Kanicki is Editor & Publisher of Ag Equipment Intelligence (AEI) and its related research, reports and broadcast channels. He joined Lessiter Publications in 2005 after decades of experience as an Editor & Publisher of metals manufacturing titles. His Farm Equipment and AEI work has been nationally recognized by both trade business and business press associations. He is a graduate of Central Michigan University.
Sydenstricker Nobbe Partners CEO Ted Briscoe says the ownership groups worked together to identify all the core business processes and each shared how they did it, then they picked the processes that made the most sense, were the most scalable and would be most appropriate for the size of the merged business.
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