Farm Equipment
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January Showcase 2021
Volume: 59
Edition: 1
Follow the Numbers — Using ROI to Sell More than Iron
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Table of Contents
Table of Contents
Special ReportHow Dealers Can Use ROI to Sell More than Farm Equipment
To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.Read More2020 Year in Review
A look back at the top trending content on the Farm Equipment website over the last 12 months.Read More
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Featured Articles
Featured Articles
Special ReportHow Dealers Can Use ROI to Sell More than Farm Equipment
To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.Read More2020 Year in Review
A look back at the top trending content on the Farm Equipment website over the last 12 months.Read More -
Digital Edition
Digital Edition
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Online Extras
Online Extras
This month's digital sponsors:
Top Articles
- ONGOING COVERAGE: Right-to-Repair Impact on Dealers, Deere, Other OEMs
- Farm Equipment News IQ: July 2026 Quiz 1
- The Revenue Signal: The Aftermarket Revenue You Don't Know You're Losing
- Deere Reportedly Offers UAW 2-Year Contract Extension Through 2029
- Horizon Ag & Turf, Battle River Implements Announce Merger
Current Issue
Farm Equipment
2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.
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First-ever Ag Equipment Intelligence Executive Summit Held in Chicago on May 19-20
Where’s the Class in Class-Action?
Must Read Free Eguides
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- Ag Equipment Intelligence Book of Data Points (3rd Edition)
- What Your Salespeople Need: A Sales Skills Checklist
Farm Equipment Videos
Ballweg Implement Finds Success with Equipment Demos
Ballweg Implement owner Tom Ballweg shares the benefits and challenges he's found with demoing equipments.
Top Directory Listings
A&I Products
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.