It’s the start of a new year which means we are all reflecting on the past year. This look back can help us set impactful goals and make informed decisions for the coming year. In order for the Farm Equipment editors to stay ahead of the curve on reader concerns and interests, the Digital Media team at Lessiter Media conducts an annual audit of the top items that garnered the most attention and buzz with readers. Armed with this data, our editors can ask the important questions and produce content that will help you succeed every day in your dealership. What follows is a snapshot of these trending items to give you an idea of the news and content that has shaped 2020 in the farm equipment industry.

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Top Read Staff Blogs 

  1. View Mark Kreps’ Legacy Presentation on Employee Development, Farm Equipment Staff, Sept. 1, 2020
  2. Leasing, Automation & Brand Loyalty, Dave Kanicki, Jan. 28, 2020
  3. How Will Election Impact Industry Sentiment?, Kim Schmidt, Nov. 3, 2020
  4. Are You Planning for the ‘Next’ Normal?, Dave Kanicki, April 7, 2020
  5. Finding the Good News Amid the Crisis, Kim Schmidt, March 3, 2020

Highest Attended Webinars 

  1. An In-Depth Look at Lending & Tax Provisions Available to Dealers Through COVID-19 Relief Package, April 2, 2020
  2. Understanding Productivity and Efficiency in Your Shop, May 21, 2020
  3. Make a Customer, Not a Sale — A New Way to Look At Customer Service, Sept. 24, 2020
  4. The Power of Employee Engagement, July 23, 2020
  5. 2020 Equipment Market Insights and Trends, July 30, 2020

Top Read Guest Blogs 

  1. Ahead of the Curve: Russians Launch Smart Combines, Dan Crummett, July 1, 2020
  2. The Ag Equipment Repair Debate: Is It About R2R or R2M?, John Schmeiser, Oct. 6, 2020
  3. Ask the Expert: The Function and Purpose of Centralized Trade Evaluation Process, Casey Seymour, April 17, 2020
  4. Ahead of the Curve: Aluminum Stars in New Battery Technology, Dan Crummett, Jan. 7, 2020
  5. Ask the Expert: Looking Back on the Used Equipment Market in 2019 – The Year That Wouldn’t Die, Casey Seymour, Jan. 24, 2020

Most Viewed Videos 

  1. Worksaver Introduces Electric Sub-Compact Grapple, Feb. 17, 2020
  2. Martin Industries Presents their New Closing Wheel System Update, Feb. 17, 2020
  3. Great Plains Introduces the BD7600 Series of Min-Till Folding Box Drills, Aug. 31, 2020
  4. Kuhn Introduces New Excelerator XT 8010, Feb. 13, 2020
  5. John Deere: Down on his Luck Blacksmith Turned Industry Innovator, April 16, 2020

Top Podcast of 2020

  1. Conversations with Ag Equipment’s Entrepreneurs: Claas’ Cathrina Claas Muhlhauser, Feb. 11, 2020

Most Listened to Used Equipment Remarketing Podcasts

  1. Are Farmers Really Looking for Old Equipment?, Feb. 4, 2020
  2. Is the Combine Market Over Saturated?, Jan. 23, 2020
  3. How is Coronavirus Impacting Farm Equipment Sales?, May 5, 2020
  4. Row-Crop vs. 4WD Tractors, Jan. 9, 2020
  5. Sinclair Tractor Auction Sees Big Results, July 8, 2020

Most Listened to Our Dealer Story Podcasts

  1. Hoober Inc., Jan. 28, 2020
  2. Eis Implement Part 1, Jan. 15, 2020
  3. Sydenstricker Nobbe Partners,  Part 1, July 15, 2020
  4. Sinclair Tractor, April 22, 2020
  5. Sydenstricker Nobbe Partners,  Part 2, July 28, 2020

Top 5 Most Read Feature Articles

  1. What You Need to Know About Illegal Tampering & the Right to Repair Movement, March 24, 2020
  2. Today’s Recap: Neil Messick, Messick, Messick’s, Elizabethtown, Pa., April 9, 2020
  3. Is Farmers’ Traditional Loyalty to Ag Equipment Colors Fading?, June 6, 2020
  4. Dealers Share COVID-19 Communication, Action Plans, March 19, 2020
  5. Compare & Contrast — Making the Case for Tires vs. Tracks, April 7, 2020

Top 5 Most Read News Articles

  1. RDO’s Mark Kreps, Steve Connelly Killed in Car Accident, Aug. 19, 2020
  2. Deere, CNHI Announce Measures to Minimize Impact of COVID-19 and a ‘Bigger Picture’ View of Its Economic Impacts, March 12, 2020
  3. Green Line Equipment, Stutheit Implement and Plains Equipment Group Announce a Merger of John Deere Dealerships, Feb. 3, 2020
  4. Mühlhäuser Resigns as CEO of CNH Industrial; Heywood Named as Acting CEO, March 23, 2020
  5. AGCO Announces Intent to Establish AgRevolution Dealership, Oct. 7, 2020