One of our salesmen was fond of telling equipment manufacturers, “If you ignore the dealer, they’ll return the favor.” He was right, and some manufacturers learned their lessons the hard way. Some didn’t survive.

In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at CNH Industrial’s U.S.-based manufacturing and the potential impact of steel tariffs. In the Technology Corner, Noah Newman explores what autonomy in ag could look like 5 years down the road. Also in this episode, a closer look at how trade disputes are impacting the ag equipment business in Canada and an update from Sandhills Global on the used planer market in the U.S.