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My Greatest Mistake: Kent Buchholz

Finance Manager & Sales, Kennedy Implement, Philip, S.D. (2012 Dealership of the Year)
“Own everything you do or don’t do. Good or bad times don’t matter; every decision made, or not made, must be owned up to. It might be something incorrect that someone else in the dealership said to a customer, or as simple as not calling someone back. Either way, you must be willing to ‘own’ it — because your reputation is at stake.
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My Greatest Mistake: Keith Kreps

Executive Vice President, RDO Equipment, Fargo, N.D. (2010 Dealership of the Year)
“My biggest failure occurred in the lead-up to the used equipment market crash in November 2013. Our used inventory turns slowed going into the fall of 2012, which raised questions as we forecasted for 2013. Despite what the data showed, I dismissed it as a timing issue; not a big problem.
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