Items Tagged with 'Steve Cubbage'

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My ‘Greatest’ Mistake

8 farm equipment executives share their greatest mistakes and the lessons ‘forged in the fire’ that they carry with them today.
That was an email I received from Johnson Tractor’s Leo Johnson (see p. 30) as we were preparing for this SHOWCASE special report. Said another way (by 19th century philosopher Arthur Schopenhauer), “Mostly it is loss which teaches us about the worth of things.”
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[Podcast] Starting Small with Your Big Data Services

In the second episode of the Precision Farming Dealer Podcast, we welcome Steve Cubbage, president of Record Harvest, to offer his take on the state of data management services in agriculture and what dealers should keep in mind when developing this part of their precision business.
In the second episode of the Precision Farming Dealer Podcast brought to you by Farmers Edge, we welcome Steve Cubbage, president of Record Harvest, to offer his take on the state of data management services in agriculture and what dealers should keep in mind when developing this part of their precision business.
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PFD Summit: Choosing a Profitable Path for Delivery of Data Management Service

With multiple entry points into this growing segment of precision farming business, 3 dealers share their strategies for creating a sustainable source of revenue.
Choosing a practical entry point into delivery of data management service is a mystery for many farm equipment dealers. Figuring out a method for making it a profitable part of their business is even more of an enigma.
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