Items Tagged with 'Generational farm transition'


Special Report

Defining Dealer-Customer Relationships of the Future with Dollars & Sense

Data-driven decision making and a ‘CFO mentality’ among next-generation farmers creates both opportunity and obstacles for dealerships.
Casual parts counter conversations or chewing the fat on a service visit have long been catalysts for capturing a customer’s business. Face-to-face interaction and the ability to “read” the purchasing interest or intentions of farmers are tools of the trade for savvy salespeople.
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