Items Tagged with 'returning customers'



Quantifying Brand Loyalty

We know from experience that farmers can be resolute in their steadfast dedication to certain equipment colors. When we initiated our first Ag Equipment Brand Loyalty study in 2010, we wanted to find out if what we were hearing from dealers and others about farmer brand loyalty was true. So, we surveyed a couple of thousand Midwestern farmers to gauge their feelings about brand loyalty. Are they or aren’t they?
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A Closer Look at Ritchie Impement’s Service Department 

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Download these helpful knowledge building tools

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