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Examining the Majors’ Brand-Purity Efforts

As the pressures mounted for brand-pure retail stores, FEMA’s Dealer Relations efforts worked behind the scenes to protect shortliners’ place on dealers’ lots
By Kim Schmidt posted on September 12, 2025 | Posted in Manufacturer & Dealer Issues
While the push for purity by the major lines can be an issue for dealers, it is more troublesome for the shortline manufacturers, some who can suddenly lose territory in competitive markets.
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To The Point

Just Another Sad Major-Line Tale?

This dealer went ‘all-in,’ swallowing hard as he agreed to take the units
By Mike Lessiter posted on February 16, 2024 | Posted in Manufacturer & Dealer Issues
At this point, my hope is that a Harvard Case Study will soon examine the mistakes of the 2020s and that those lessons will be taught in business, history, political science and economic curricula alike.
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Online Extras: February 2024 Issue

January 31, 2024
Web-exclusive content for this issue includes:
  • Hall of Fame—Cleve Buttars
  • Hall of Fame—Charlie Hoober
  • Hall of Fame—Paul Wallem
  • Hall of Famers David Meyer & Peter Christianson
  • Hall of Fame—Ferenc & Tom Rosztoczy
  • Hall of Fame—Earl Livingston
  • Hall of Fame—Derek Stimson
  • Behind-the-scenes look at HTS Ag with president and general manager Adam Gittins
  • Day in the Cab Video Series

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Current Issue

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Farm Equipment

  • Best of Dealership Minds: Parts & Service Absorption
  • Careers in Precision Ag
  • FEMA–EMDA History
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Must Read Free Eguides

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Farm Equipment Videos

Kelly Tillage's Versatile Machine Could Fit 'On Every Farm'

Kelly Tillage's Versatile Machine Could Fit 'On Every Farm'

Calvin Stead, CEO of Kelly Tillage, explains the evolution of the Australian manufacturer and how it has grown its presence in the U.S. He says the company believes the versatile machine could have a place on every farm across the globe.

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A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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