Items Tagged with 'Dealer Outlook & Trends'

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Dealing with Their Dealers: 4 of the Big 5 OEMs Discuss the Top Priorities for Their Dealer Network

It’s been 10 years since Farm Equipment last sat down with the top executives of the major ag equipment makers, and 13 since the very first time we published a report like this. While some things remain the same (consolidation, market share demands, purity pressure), others have changed — notably the economy and the names of the executives at the top.
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