Items Tagged with 'Brand Alignment'

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Case IH Dealer Network Series Update

Case IH Clears Air on ‘Brand Purity’ in Dealerships

<strong>Part 4</strong>: While stressing the term ‘brand alignment,’ Case IH dealer network execs open up about a lightning-rod issue — alternative brands in red dealerships — and what they say the spirit of their wording actually means.
Everyone who has ever taken the athletic field or courts has heard a coach bark these famous words ... “It’s not the size of the dog in the fight; it’s the size of the fight in the dog.”
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