Items Tagged with 'Partnership Plus Program'

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Case IH Dealer Network Series Update

Case IH Clears Air on ‘Brand Purity’ in Dealerships

<strong>Part 4</strong>: While stressing the term ‘brand alignment,’ Case IH dealer network execs open up about a lightning-rod issue — alternative brands in red dealerships — and what they say the spirit of their wording actually means.
Everyone who has ever taken the athletic field or courts has heard a coach bark these famous words ... “It’s not the size of the dog in the fight; it’s the size of the fight in the dog.”
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Case IH Dealer Network Series Update

Case IH Communications & Dealer-to-OEM Decision Making

<strong>Part 3</strong>: Case IH explains its new communication initiatives, and how its re-energized Dealer Advisory Board assists in decisions.
When Lessiter Media acquired Farm Equipment magazine in 2004, editors quickly learned something about its equipment dealer audience. That is, dealers could be madder than hell at their mainline OEM; in fierce, outright opposition to the edicts of the Mother Ship. But when in front of the customer, many will defend and be willing to die on the hill for the brand they represent. It’s not color-specific thing, it’s just the way it is in this business.
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Case IH Dealer Network Series Update

Dealer Rewards for Sustainable Growth

<strong>Part 2</strong>: Case IH executives shed light on the changes in the earned volume bonus the OEM makes available to dealers with the program released last year.
You have heard these words before, or something like them, when it comes to incentive plans. “Some dealers would rather learn their spouse was having an affair than to have their compensation plan changed.” This kind of thing can get a comedic reaction at meetings where dealers are gathered, but you see a lot of head-nodding too.
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