Items Tagged with 'Michael Horsch'

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Ag Equipment Entrepreneurs

Horsch Builds Global Farm Equipment Company through Educating Farmers

Michael Horsch got his start building machinery for his family’s farm. He built his company around educating farmers on new farming practices, rather than trying to sell them equipment.
Most seasoned salespeople will attest that the toughest and most time consuming sale occurs when having to educate customers about how products will benefit them.
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Horsch

Manufacturer Perspective: Michael Horsch

Farm Equipment editor Mike Lessiter sat down with Horsch CEO Michael Horsch, who'd traveled from Bavaria, Germany, for the official opening of his new educational farm in in Downs, Illinois. In addition to the presentations and demos for top dealers and VIP farmers he gave during the trip, Lessiter and Horsch spent 2 hours in a late-night interview in the farm manager’s office.
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Horsch
Conversations with Ag Equipment's Entrepreneurs

Horsch Farm Equipment's Owner & Founder Michael Horsch

Michael Horsch shares off-the-cuff stories on his early start with products no one wanted, how the fall of the Berlin Wall kept his business afloat and some strong opinions on the farmer, dealer and manufacturer relationship
Horsch Farm Equipment owner and founder Michael Horsch describes how his dream of farming turned into a $600 million shortline equipment operation fueled by family support, customer education and tailoring equipment to meet local markets’ needs — internationally.
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