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Ag Equipment Entrepreneurs

Horsch Builds Global Farm Equipment Company through Educating Farmers

Michael Horsch got his start building machinery for his family’s farm. He built his company around educating farmers on new farming practices, rather than trying to sell them equipment.
By Mike Wiles posted on January 30, 2019 | Posted in Niche Equipment Markets, Manufacturer News
Most seasoned salespeople will attest that the toughest and most time consuming sale occurs when having to educate customers about how products will benefit them.
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Horsch

Manufacturer Perspective: Michael Horsch

October 9, 2018 | Posted in Manufacturer & Dealer Issues, Precision Ag Sales & Service
Farm Equipment editor Mike Lessiter sat down with Horsch CEO Michael Horsch, who'd traveled from Bavaria, Germany, for the official opening of his new educational farm in in Downs, Illinois. In addition to the presentations and demos for top dealers and VIP farmers he gave during the trip, Lessiter and Horsch spent 2 hours in a late-night interview in the farm manager’s office.
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Conversations with Ag Equipment's Entrepreneurs

Horsch Farm Equipment's Owner & Founder Michael Horsch

Michael Horsch shares off-the-cuff stories on his early start with products no one wanted, how the fall of the Berlin Wall kept his business afloat and some strong opinions on the farmer, dealer and manufacturer relationship
October 2, 2018 | Posted in Best Practices, Operations & Finance
Horsch Farm Equipment owner and founder Michael Horsch describes how his dream of farming turned into a $600 million shortline equipment operation fueled by family support, customer education and tailoring equipment to meet local markets’ needs — internationally.
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Farm Equipment Videos

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

In this episode of On the Record, brought to you by Weasler Engineering, we look at how the Port of Baltimore's closure will alter the flow of high horsepower tractors in and out of the country. In the Technology Corner, Noah Newman talks about some changes coming to drone operation regulations. Also in this episode, Kazakhstan's potential for the North American ag equipment industry and what 2024 holds for the sprayer market.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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