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Traditionalists or Change Agents: What Kind of Farm Customers Do You Want?

I was in Houston last week for the annual Joint Convention of the Farm Equipment Manufacturers Assn. and Equipment Marketing & Distribution Assn. The sessions concluded with a panel of 3 farm operators who were brought in to share what their world is like. The farmers candidly answered an array of questions, from right to repair legislation, to what they’re willing do to access equipment not carried by their mainline dealer, to their own investments in farm shops and technicians, and how they approached debt and capital spending.
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