Items Tagged with 'equipment service'

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Farm Equipment Best of the Web
This Week

Farm Equipment's Best of the Web: June 12, 2026

This Week's Lineup:

  • FCC Thought Leadership Exploring AI Opportunities for Canadian Agriculture
  • Building the Next Generation of Technicians
  • When You Hand Someone an Oar, Make Sure They Know It’s Theirs
  • Kentucky Farmer Plants Entire Crop Autonomously
  • Community Connections: LS Tractor Helps Bring Hands-On Learning to Life at Raleigh Oak Charter School

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Brand Loyalty Part 3: Farmers & Dealers Differ on the Direction of Brand Loyalty

Most dealers suggest a decrease in manufacturer commitment within their customer base, which can help or hinder business to an unprecedented degree.
In addition to surveying farmers, dealers were called to share their perceptions on brand loyalty, and similar to Farm Equipment’s 2014 results on the same topic, dealers and farmers disagreed more often than not on the level of customer loyalty to a specific manufacturer.
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Farm Equipment

Farm Equipment's 100TM
100 North America's Largest Ag Equipment Dealers

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Must Read Free Eguides

Download these helpful knowledge building tools

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