Items Tagged with 'shortline farm equipment'


Conversations with Ag Equipment's Entrepreneurs

Dawn Manufacturing: Built on the Back of Corn

Dawn Manufacturing CEO Joe Bassett brings the vision of a product designer to how he leads the shortline manufacturer.
Joe Bassett of Dawn Manufacturing talks through his company’s history, from early memories of Jim Bassett, to the bankruptcy and the moment he realized they would make it.
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Charlie Glass 2017

The Equipment Demonstration Pays Dividends

When your product is unique, expensive and unknown, there is only one way to promote it and that is by demonstrating it in the field to actual customers. I began to travel my first territory in 1970 and the principal instruction I received was that I needed to sell our flagship product, a 15-foot cutter, which my predecessor had failed to sell.
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