Items Tagged with 'used farm equipment'

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Dealer Operations Report

Stretching Your Reach With Digital Marketing Tools

Reps from 6 digital marketing platforms discuss how technology is improving how dealers market used equipment in a digital world.
Never have more tools been available to accurately value and sell used equipment while farmers’ online shopping habits continue to grow at a rapid pace. At the 2017 Dealership Minds Summit, five representatives of six marketing entities shared successful techniques that their clients are using to increase used inventory turns.
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Dealer Operations Report

Used Farm Equipment Digital Marketing Proven Practices / Expert Techniques

Representatives from Tractor House, Iron Solutions, Fastline, Iron Connect, Machinery Pete and Auction Time provide case study examples of how technology is helping market used equipment in a digital world.
Representatives from Tractor House, Iron Solutions, Fastline, Iron Connect, Machinery Pete and Auction Time provide case study examples of how technology is helping market used equipment in a digital world.
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Sponsored Content: Successful Equipment Remarketing Strategies

Thinking 'Small' Pays When It Comes to Moving Used Inventory

Small-store leaders within <em>Farm Equipment’s</em> Dealership of the Year Alumni Group share the actions they’re relying on to guide them through the choppy waters of reducing equipment backlogs.
A dealer responding to Ag Equipment Intelligence’s November 2015 Dealer Sentiments survey summarized the industry’s current dilemma: “There was a lot of positive activity during the month, but a lot of people passed on making purchases when they saw what their used equipment was valued at. Used pricing is too soft to convert people to make new machine purchases.”
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Ritchie Bros. to Acquire IronPlanet; Form Strategic Alliance with Caterpillar

Two auction giants working together to provide more ways to buy, sell and list equipment.
Aug. 29, 2016 was a big day in the history of the auction business. On this day, two equipment auction powerhouses, Ritchie Bros. and IronPlanet, entered into an agreement that will see them combine to provide their customers with more ways to buy and sell equipment, trucks and more.
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Used Equipment: Market Values & Trends

Machinery Pete: How and When to Move Your Excess Used Inventory

What I’m hearing: Negative vibes from folks all over, batten down the hatches, don’t feel like buying. What I’m seeing: In January and February 2016 there were very strong auction sale prices on good condition used farm equipment all over and many dealers aggressively cranking down used inventory levels. Stuff is moving.
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Farm Equipment

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