It’s been 10 years since Farm Equipment last sat down with the top executives of the major ag equipment makers, and 13 since the very first time we published a report like this. While some things remain the same (consolidation, market share demands, purity pressure), others have changed — notably the economy and the names of the executives at the top.

New Holland is a diverse brand that reaches all sectors of the ag market. For that reason, the company’s new vice president for agriculture Bret Lieberman says 2016 will be a “decent year.”

Bret Lieberman, vice president of North America for New Holland, talks about his plan to develop a community among New Holland ag dealers including a Dealer Council.

Bret Lieberman, Vice President of North America for New Holland, gives a brief overview of new products New Holland showcased at the 2015 Farm Progress Show in Decatur, Ill.