In a letter to dealers on Friday, July 26, CNH executives announced the immediate appointment of Ryan Schaefer to the role of Vice President for New Holland Agriculture North America.
It’s been 10 years since Farm Equipment last sat down with the top executives of the major ag equipment makers, and 13 since the very first time we published a report like this. While some things remain the same (consolidation, market share demands, purity pressure), others have changed — notably the economy and the names of the executives at the top.
Throughout the two days, CNH Industrial company leadership, New Holland brand leadership and their partners in the dealer network will work together to explore the areas in which the brand intends to strengthen its market representation in 2018.
New Holland is a diverse brand that reaches all sectors of the ag market. For that reason, the company’s new vice president for agriculture Bret Lieberman says 2016 will be a “decent year.”
Bret Lieberman, vice president of North America for New Holland, talks about his plan to develop a community among New Holland ag dealers including a Dealer Council.
Bret Lieberman, Vice President of North America for New Holland, gives a brief overview of new products New Holland showcased at the 2015 Farm Progress Show in Decatur, Ill.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at how the flooding in Texas will impact the ag industry and check in with some dealers in the region.
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