Items Tagged with 'customer communication'


2016 Dealership of the Year Video Series: Van Wall Equipment

Precision Farming Specialist Completes the Circle with Customers

AMS specialists at Van Wall Equipment are at farms 12 months of the year. Scott Meldrum, integrated solutions manager for Van Wall, talks about how that relationship is about way more than selling as it involves getting equipment set up, managing data and understanding the customers' needs. Van Wall earned top honors in Farm Equipment's 2016 Dealership of the Year program.
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Customer Intelligence Special Report: CRM

What Exactly is CRM?

Customer Relationship Management, or CRM, is a broad term that refers to the tools used to store detailed information about current and prospective customers to enable targeted communication with them. In today’s business world, the acronym commonly refers to the software system where that data is accumulated.
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