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Farmers Say Price, Innovation Continues to Drive Shortline Equipment Purchases

A recent Farm Equipment survey found a majority of farmers believe shortlines have the edge over majorlines in both equipment price and customization.

In an effort to discover what exactly drives farmers to purchase equipment from shortline manufacturers instead of their majorlines, Farm Equipment surveyed nearly 240 farmers about their shortline equipment ownership, including their preferred brands and what drove them to purchase the equipment.


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