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Strategic Decision Making

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When

6/28/16 8:00 am to 6/30/16 5:00 pm EST

Information

Location: Purdue University
West Lafayette, IN
United States
Contact: April Sauer

Event Description

You make tons of decisions at work all of the time. Yet, there are typically two or three throughout the year that have a bigger impact on the direction of your company. New product strategies, investment opportunities, research and development initiatives - we call these “fork-in-the-road” decisions. Because of their impact, they take more time and require a more structured approach than deciding what new office chair you want to buy. And, honestly, they can be a little scary.

That’s why we offer Strategic Decision Making, a three-day seminar that gives you the knowledge and tools needed to make strategic choices. You will learn how to clarify the specific decision you need to make, list the alternatives and manage any risk involved. Mastering this process and using these tools significantly increases your odds of success.

Key Benefits:

At this seminar, you will:

  • Develop a more reasoned, systematic approach to making critical decisions;
  • Acquire a set of practical decision-making tools, such as heat mapping and score carding;
  • Gain awareness of the most common psychological traps to avoid in making decisions;
  • Discover the value of taking substantial time to make strategic decisions (not all decisions can be made in one day);
  • Learn techniques to maintain current business while simultaneously driving future growth;

Optional Individual Case Study:

If you have a specific decision in mind that you are trying to make or will make in the near future, bring it with you. Using a guided framework, you will have the option to develop an individual case study with one-on-one feedback from the program faculty. This allows you to spend time applying some of the tools presented in the classroom to your own decision.

At breakfast on the second and third mornings of the program, you can meet with the faculty to discuss any questions you have regarding the decision-making tools. Examples of decisions that past participants have analyzed include: launching a new product, developing a new inventory system, acquiring another company, and investing in research and development.

Program Content:

Faculty instructors Allan Gray, Mike Boehlje and Nicole Olynk Widmar will use an agribusiness case study throughout the program to highlight:

Framework for Decision Making:

  • Defining the problem;
  • Setting objectives;
  • Considering alternatives;
  • Describing consequences;
  • Identifying tradeoffs;

Tools for Effective Decision Making:

  • Identifying sources of uncertainty and alternative consequences (scorecarding and heat mapping);
  • Outlining critical variables and framing the decision (scenario analysis and influence diagram);
  • Defining potential outcomes in financial terms (pay off matrices);
  • Making first choices, identifying gaps and gathering more information (decision trees);
  • Using managerial flexibility in decision-making (real options);

Implementing the Decision:

  • Learning from failure;
  • Knowing when to kill a project;
  • Aligning resources and avoiding traps in decision-making;

Who Should Attend?

This seminar is intended for leaders and managers who are:

  • Pursuing possibilities for growth or considering investment opportunities;
  • Investigating new market access or developing product launch strategies;
  • Prioritizing research and technological developments;
  • Leading or implementing growth or change initiatives;

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